LONDON: Malaysia Airlines and AirAsia both announced their respective
sponsorships of English Premier League club Queens Park Rangers’ home
and away jerseys respectively yesterday.
The announcement, made
at Loftus Road, will see MAS sponsoring the team’s kit for the home
matches while the AirAsia logo will be emblazoned on the team’s jerseys
for the away matches.
The deal is considered the first of its
kind in football where two airlines from the same country have teamed up
to sponsor a football team.
This sponsorship between the two
rival airlines was made possible following the recent Collaborative
Co-operation Framework (CCF) concluded by both parties.
Malaysia Airlines executive director Mohd Rashdan Yusof said: “Our
sponsorship of the home jersey of QPR, together with AirAsia’s
sponsorship of the away jersey, is a ρrst for the Premier League. It
also celebrates MAS’ recent collaboration framework with AirAsia.”
QPR
CEO Philip Beard commented: “This is a unique and exciting venture for
the club. Attracting two major Asian companies to come on board shows
the global appeal QPR have as a brand.
“We are extremely positive
about building a thriving relationship with both businesses in a bid to
broaden our exposure in Southeast Asia and further afield.
“This is a remarkable deal for QPR and brings further positive news following a highly successful few weeks since the takeover.”
The
new home game jersey, adorned with the Malaysia Airlines logo, was worn
for the first time in the showdown against Newcastle United early this
morning.
AirAsia regional head of commercial Kathleen Tan said
that the airline is thrilled with the partnership with QPR, who are also
owned by the airline’s boss Tan Sri Tony Fernandes.
“This is a
timely and significant relationship between two brands, which are keen
in taking on any challenges for the taste of success,” she said.
“Our
logo on QPR’s away and third shirt does not only symbolise our
energetic partnership, but also a joint representation of the hard work
and challenges that we (AirAsia) went through.
“This is a very
meaningful moment for all of us, and we are very excited to jointly
associate ourselves with a team like QPR, as they have a remarkable
history in English football and their unrelenting spirit reflects our
own Asian endeavour for success.
“Collaboratively, AirAsia and
Malaysia Airlines can certainly build a very strong following for the
QPR brand in a very passionate football audience in Asia.”
The tow Malaysian airlines will sponsor the QPR team jerseys for two seasons.
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